Monday, January 22, 2018

Indian Women’s Penchant For Gold Ornaments

Weddings, ceremonies like haldi and Mehendi – every occasion in India is celebrated with a great pomp and show!

Vivid hues of ethnicity, scintillating lights, latest designer suits and sarees, and not to forget the jewellery constitute the essence of every wedding in India. Gold and diamond jewellery, especially the one that has been passed on as legacy has its own charm and value.

But one cannot simply ignore the latest designs that carry rustic elegance from grandma’s age and newish charm of the 21st century.


Of all the precious metals and stones that lure women, gold has been evergreen. Its undying value and charm have allured people to its essence.

Be it chains, danglers, chaandbalis, jhumkas, bangles, trinkets or latest Kundan Jewellery design, every bride embraces the love of gold. This is why it has been said that more than diamonds, gold has been a woman’s best friend.

Go down the map of India, and you will realize the importance of gold in our culture – from Rajasthan’s rajwada intricate peacock cuts embellished with precious stones to South’s temple jewellery, from Kashmir’s Gunus bangle to West Bengal’s Tikli.


Sure, gold designs have evolved across the country, but the charm of Gold remains essential to every bride. And not to forget the age-old notion of ancestors – gold is one of the most powerful status symbols that signifies wealth. Even after crossing the bridge of decades, this notion has not left our side.

Apart from being a constant friend of a bride during her marital bliss, Gold has its own value in India. At the moment, prices of gold are sky-rocketing, arousing potential investors to invest and sell off at the right moment.

Women are investing in gold pieces that can be later sold in times of contingency or can be kept as an insurance or guarantee to avail loans. Due to the flexibility of using gold for multiple uses, it is considered equivalent to liquid cash and be converted to hard notes during an emergency.

When it comes to measuring its impact on the grand Indian economy, gold adds to 5.4% of GDP. These facts go on to prove that gold can illuminate not only weddings but lives of people during darkest hours. 

Importance of gold in India has surpassed all the levels. Hence it is important to invest and buy the same. To get the latest designs and cuts, one should look through the enticing collection at Hazoorilal Legacy, one of the leading gold jewellery In Delhi. Carrying forward a legacy of almost more than a century, Hazoorilal jewellers are known for providing the best and latest collection in gold jewellery.